MiraXThe part that actually ships.
Finding creators was never the hard part. Getting fifty of them briefed, filmed, live and paid, without it eating your week and your margin, is the whole job.
Follower count is the least useful number on the page.
It's the one every tool sorts by, which is exactly why the creators it surfaces are overpriced. We rank on what predicts a campaign working.
Campaigns don't fail at discovery. They fail at week three.
Creators renegotiate
Almost always, usually right after they have read your brief and understood you have a deadline.
- Blended rates carry a buffer, so a raise doesn't hit your budget
- Payment split across milestones, not paid on signature
- A repeat roster, because the next five briefs are better leverage than any contract
Things go quiet
Samples arrive and nothing happens. Drafts miss the date. Someone posts without the disclosure and has to take it down. Every campaign has three of these.
- Every deal tracked to delivery, chased by us
- Disclosure and platform rules handled before posting, not after
- Replacements lined up before a slot goes cold
Questions, answered.
How do you pick creators?
Median views first, follower count almost last. A creator with 51,000 followers and a median of 88,000 views is reaching well past their own audience — that's the profile that works. A creator with 340,000 followers and a median of 11,000 views has an audience that's not real or not awake, and no brief fixes that. We also read the replies: real discussion or generic emoji tells you more than any engagement rate.
What happens when a creator asks for more money mid-campaign?
It happens constantly, and it's the single biggest hidden cost in creator marketing. We handle it three ways: rates are blended with a buffer so a renegotiation doesn't come out of your budget, payments are split across milestones so leverage doesn't disappear the moment a contract is signed, and we work a repeat roster — a creator who wants your next five briefs doesn't renegotiate on the second one. You should never see this happening.
Which platforms does MiraX run campaigns on?
TikTok, Instagram, YouTube, Xiaohongshu and Reddit. Which mix depends on what you sell and where your buyers are. For most AI products YouTube and Reddit matter more than the follower counts on TikTok suggest, because they're the two that also feed AI answer engines.
Do you do product seeding for physical products?
Yes. Curated commerce is a real part of what we do: Kickstarter-grade, product-obsessed brands, usually run like a software team. Physical products also give unusually clean results, because there's a sale at the end of it, which makes those campaigns some of the most useful things we can show a new client.
Do I approve things, or do you just run it?
You approve the brief, the spend, and anything going out under your name. We do the rest. AI does the finding, sorting, drafting and scoring; the outward-facing actions and the money actions stay with people. Anyone selling you fully automated creator outreach is describing something that gets accounts banned.
Hand us the messy part.
Tell us what you're building, what you've tried, and what you're spending now. We'll come back with what we'd run first.