MiraXThe part that actually ships.
Finding creators was never the hard part. Getting fifty of them briefed, filmed, live and paid, without it eating your week and your margin, is the whole job. That's the part we do.
Follower count is the least useful number on the page.
It's the one every tool sorts by, which is exactly why the creators it surfaces are overpriced. We rank on what predicts a campaign working.
Median, not average
One viral video drags an average anywhere. The median is what a creator does on a normal Tuesday, which is what you're buying.
Reach past the audience
Median views above follower count means the algorithm is pushing them outward. That's where new users come from.
Read the replies
Real conversation or generic emoji. Takes thirty seconds per creator and catches what every engagement-rate metric misses.
Campaigns don't fail at discovery. They fail at week three.
This is where the money and the calendar go.
Creators renegotiate
Almost always, usually right after they have read your brief and understood you have a deadline. It's the biggest hidden cost in the category. We absorb it structurally rather than argue about it.
- Blended rates carry a buffer, so a raise doesn't hit your budget
- Payment split across milestones, not paid on signature
- A repeat roster, because the next five briefs are better leverage than any contract
Things go quiet
Samples arrive and nothing happens. Drafts miss the date. Someone posts without the disclosure and has to take it down. Every campaign has three of these.
- Every deal tracked to delivery, chased by us
- Disclosure and platform rules handled before posting, not after
- Replacements lined up before a slot goes cold
Every campaign leaves something behind.
A short-form video is worth about 72 hours, and no AI answer engine will ever read it. So the brief includes one more thing: a written or long-form companion piece, authored by the creator, placed where models read.
Scoped in the brief
Agreed and priced up front, not asked for as a favor after the video does well.
Their name on it
Third-party authorship in their own voice. Models and buyers both discount vendor copy.
Placed deliberately
Where answer engines read, instead of parked on your own blog to be discounted.
Still working later
Still answering buyer questions long after the campaign is over, at no marginal cost.
Most creator agencies don't sell this half. Knowing where a piece belongs is a different craft from booking the creator. How that side works →
Most of a campaign's return comes from a few days.
A creator breaks out, a topic heats up, one piece of content lands harder than the rest. The window is short and the totals tell you about it far too late.
Breakouts, early
When a creator on your roster starts running well above their own median, that's the moment to book more, not next month when the report says so.
Topics turning
Interest in a subject moves before your numbers do. Reaching out while a topic is climbing costs less and converts better.
Where to double down
Which content shape, which platform, which creator profile is doing the work, so the next round of budget goes to what already worked.
Questions, answered.
How do you pick creators?
Median views first, follower count almost last. A creator with 51,000 followers and a median of 88,000 views is reaching well past their own audience — that's the profile that works. A creator with 340,000 followers and a median of 11,000 views has an audience that's not real or not awake, and no brief fixes that. We also read the replies: real discussion or generic emoji tells you more than any engagement rate.
What happens when a creator asks for more money mid-campaign?
It happens constantly, and it's the single biggest hidden cost in creator marketing. We handle it three ways: rates are blended with a buffer so a renegotiation doesn't come out of your budget, payments are split across milestones so leverage doesn't disappear the moment a contract is signed, and we work a repeat roster — a creator who wants your next five briefs doesn't renegotiate on the second one. You should never see this happening.
Which platforms does MiraX run campaigns on?
TikTok, Instagram, YouTube, Xiaohongshu and Reddit. Which mix depends on what you sell and where your buyers are. For most AI products YouTube and Reddit matter more than the follower counts on TikTok suggest, because they're the two that also feed AI answer engines.
Do you do product seeding for physical products?
Yes. Curated commerce is a real part of what we do: Kickstarter-grade, product-obsessed brands, usually run like a software team. Physical products also give unusually clean results, because there's a sale at the end of it, which makes those campaigns some of the most useful things we can show a new client.
Do I approve things, or do you just run it?
You approve the brief, the spend, and anything going out under your name. We do the rest. AI does the finding, sorting, drafting and scoring; the outward-facing actions and the money actions stay with people. Anyone selling you fully automated creator outreach is describing something that gets accounts banned.
Hand us the messy part.
Tell us what you're building, what you've tried, and what you're spending now. We'll come back with what we'd run first.