Show up when they ask ChatGPT.

Almost not at all. TikTok and Instagram are walled off from the crawlable web: no reliable public transcripts, no indexable text. Answer engines build their picture of your category from text they can read — comparison articles, review sites, forum threads, long-form transcripts, store listings. A video can be the best money you spend and still leave no trace here.

Getting named when someone asks an AI a buying question. It's closer to PR and community work than to old SEO: what matters is being described well by third parties in places models read, not keyword density on your own pages. Your own blog is the weakest form of it — models discount obvious vendor material.

Yes. It's the paid lane onto the same surface, and the inventory is small, always will be. Don't benchmark it against a Meta buy; the impression count will lose that comparison every time. What it buys is placement next to someone who is describing their problem, and unusually clean intent data. The setup is closer to writing documentation than writing an ad: what earns the placement is the context you attach to, not the audience you pick. If you're already running them, our Pixel Helper extension is free and checks your pixel is actually firing.

A fixed set of the questions your buyers actually ask, rerun on a schedule so months can be compared, in clean sessions — a logged-in account with memory on rewrites the search behind the answer and hands you numbers that flatter you. Plus a how-did-you-hear-about-us field at signup, which is the only honest way to catch discovery that leaves no click behind.